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Advanced-Master Program® in Marketing, Communication and Engineering of Food Products

Advanced-Master in Marketing, Communication, and Food Product Engineering
Master's degree
cge
Domaine
Agro-food
Notions clés
Marketing | Communications | Management | R&D Projects
Campus
Rouen
Langue
French
Modalité
Initial training
Admission
Master's degree (or a bachelor's degree plus 3 years of experience)
Stage
4 to 6 months
International
-

The food industry is undergoing a major ecological and digital revolution and facing unprecedented challenges. The Specialized Master’s® in Marketing, Communication, and Food Product Engineering (MCIPA), in partnership with EM Normandie, trains a new generation of experts ready to turn these challenges into opportunities. Invent the products of tomorrow, develop impactful strategies, and become a key player in this revolution!

MS Mastère spécialisé - Official label from Conférence des Grandes Écoles1er Master Management des industries agroalimentaires - 4 étoiles - Eduniversal 2025

“With annual revenue exceeding 170 billion euros, the agri-food sector is a major player in France, Europe, and around the world. Normandy, a region with a long history in agriculture and agri-food, remains one of France’s most important regions in this sector today. It is an exceptional hub for cooperatives, SMEs, and multinational agri-food companies.

The Specialized Master’s in “Marketing, Communication, and Agri-Food Product Engineering” (MS MCIPA) is a program designed with and for these companies. Based on hands-on learning, this program aims to equip future agri-food sector executives with dual marketing and technical skills—complementary and essential for addressing the development challenges of the agri-food industry. The MS MCIPA, developed in partnership with the École de Management de Normandie, is accredited by the Conférence des Grandes Écoles. It trains the decision-makers of tomorrow: inspired, engaged, socially conscious, and innovative."

Tarek Abid,

Program Director

Double compétence en marketing et ingénierie agroalimentaire

Formation professionnalisante alliant cours, missions en entreprises et stages

Programme adapté aux défis du secteur agroalimentaire

Promotion à taille humaine avec suivi individualisé

Études de cas réels et modalités pédagogiques concrètes adaptées aux réalités du marché

Program & Career Opportunities

How do I apply to the MCIPA Specialized Master's® program?

Hold a degree equivalent to a five-year post-secondary program:

  • an engineering degree accredited by the Commission des titres d’ingénieurs (CTI)
  • a degree from a business school (master’s level) that is a member of the Conférence des Grandes Écoles
  • a university Master’s 2 degree
  • hold a four-year degree (university Master’s 1) with three years of professional experience relevant to the field of study

Candidates are selected based on a review of their application materials, followed by an interview with an admissions committee.
One admissions committee meeting per month from January through July.

Apply online

Testimonies

Infos pratiques

UniLaSalle - Campus de Rouen

A campus at the heart of an international academic environment.

  • A unique campus combining agriculture and veterinary sciences on a single site
  • A campus on a human scale
  • An attractive and youthful metropolis, home to 45,000 students and France’s biodiversity capital
  • Facilities at the Mont-Saint-Aignan university campus (residences, CROUS restaurant, sports facilities, shopping center, etc.)

Explore the campus and student life

Traveling by train

Daily service from Paris, Le Havre, Caen, or Amiens via the Nomad lines

View the schedules

Getting Here by Bus

The campus is served daily by bus routes F2 and 43 (INSPE - UniLaSalle stop).

View the schedules

Getting here by car or bike

UniLaSalle Rouen: 3 rue du Tronquet – 76130 MONT-SAINT-AIGNAN

GPS coordinates: 49.46744, 1.07261
 

  • Tuition: €13,800
  • Campus fees: €520 per year
     

Various financial aid options:

  • CROUS scholarships based on financial need
  • Scholarships and interest-free loans from the Jean-Baptiste Gagne Foundation
  • Scholarships (covering 20% to 100% of tuition for students receiving need-based scholarships)
  • Interest-free student loans
  • Support for international mobility

More information on financial aid

Have a question? Contact us

Tarek ABID
Manager of the Specialized Master in Marketing, Communication and Food Product Engineering
+33 (0)2 32 82 91 60